{"id":398,"date":"2026-10-05T12:10:17","date_gmt":"2026-10-05T12:10:17","guid":{"rendered":"https:\/\/www.iaenice.com\/m2com1\/notre-histoire\/"},"modified":"2026-10-11T08:40:42","modified_gmt":"2026-10-11T08:40:42","slug":"notre-histoire","status":"publish","type":"page","link":"https:\/\/www.iaenice.com\/m2com1\/notre-histoire\/","title":{"rendered":"Notre histoire"},"content":{"rendered":"\n
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D\u2019o\u00f9 vient l\u2019id\u00e9e<\/p>\n\n\n\n

Ce que l\u2019on cherche \u00e0 cacher, on a d\u00e9cid\u00e9 de le r\u00e9v\u00e9ler.<\/em><\/h2>\n\n\n\n

sweet sweat est n\u00e9 d\u2019une envie : proposer une id\u00e9e vraiment nouvelle sur le march\u00e9 du sport, en valorisant un \u00e9l\u00e9ment souvent mal per\u00e7u pour son odeur, mais toujours synonyme d\u2019effort : la transpiration.<\/p>\n\n\n\n

Nous avons voulu la mettre en avant de fa\u00e7on ludique, pour donner envie aux athl\u00e8tes comme aux sportifs du dimanche de bouger un peu plus. Chaque s\u00e9ance devient une r\u00e9compense : depuis chez toi, ta transpiration se transforme en base olfactive personnelle, \u00e0 laquelle tu ajoutes les ar\u00f4mes de ton choix.<\/p>\n\n\n\n

Notre projet, c\u2019est avant tout \u00e7a : valoriser les sportives et les sportifs, et offrir \u00e0 leurs efforts une r\u00e9compense qui leur ressemble.<\/p>\n<\/div>\n\n\n\n

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\"La<\/figure>\n\n\n\n
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\u00ab Transpire aujourd\u2019hui, sens bon demain. \u00bb<\/p>\n\n\n\n

La promesse sweet sweat<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Nos valeurs et notre vision<\/p>\n\n\n\n

Faire de chaque s\u00e9ance une signature.<\/em><\/h2>\n\n\n\n

Notre vision : que la transpiration ne soit plus un tabou, mais la preuve de ton effort et le point de d\u00e9part d\u2019un parfum que personne d\u2019autre ne portera.<\/p>\n\n\n\n

Quatre convictions guident tout ce que l\u2019on fait, de la machine aux recharges d\u2019ar\u00f4mes.<\/p>\n<\/div>\n\n\n\n

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01<\/p>\n\n\n\n

Valoriser l\u2019effort<\/h3>\n\n\n\n

Bouger, transpirer, cr\u00e9er, se parfumer\u2026 et avoir envie de recommencer. Chaque s\u00e9ance peut donner naissance \u00e0 une nouvelle cr\u00e9ation.<\/p>\n<\/div>\n\n\n\n

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02<\/p>\n\n\n\n

Une signature unique<\/h3>\n\n\n\n

Ta base olfactive d\u00e9pend de ta propre chimie. Deux personnes n\u2019obtiendront jamais le m\u00eame parfum.<\/p>\n<\/div>\n\n\n\n

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03<\/p>\n\n\n\n

Moins, mais mieux<\/h3>\n\n\n\n

Flacons rechargeables, recharges d\u2019ar\u00f4mes naturels et mat\u00e9riaux recyclables : moins d\u2019emballages jetables, sans promesses exag\u00e9r\u00e9es.<\/p>\n<\/div>\n\n\n\n

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04<\/p>\n\n\n\n

La science, sans d\u00e9tour<\/h3>\n\n\n\n

On t\u2019explique ce que fait la machine, simplement et honn\u00eatement. Pas de jargon, pas de myst\u00e8re.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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La science derri\u00e8re sweet sweat<\/p>\n\n\n\n

Pourquoi la transpiration n\u2019est pas l\u2019ennemie.<\/em><\/h2>\n\n\n\n

Avant de parler parfum, on remet les choses \u00e0 leur place : la sueur en elle-m\u00eame ne sent presque rien. Voici ce qui se passe vraiment.<\/p>\n\n\n\n

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Notre r\u00e8gle d\u2019or :<\/strong> la transpiration n\u2019est jamais le parfum. C\u2019est ta base personnelle, \u00e0 laquelle s\u2019ajoutent des ar\u00f4mes naturels qui rendent la fragrance agr\u00e9able et stable.<\/p>\n<\/div>\n\n\n\n

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D\u00e9couvrir nos mod\u00e8les<\/a><\/div>\n\n\n\n
Nous rencontrer sur un stand<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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01<\/p>\n\n\n\n

Un m\u00e9canisme naturel<\/h3>\n\n\n\n

La transpiration r\u00e9gule la temp\u00e9rature de ton corps pendant l\u2019effort. Compos\u00e9e en tr\u00e8s grande partie d\u2019eau, elle ne sent presque rien au moment o\u00f9 elle appara\u00eet.<\/p>\n<\/div>\n\n\n\n

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02<\/p>\n\n\n\n

L\u2019odeur vient des bact\u00e9ries<\/h3>\n\n\n\n

Ce sont les bact\u00e9ries pr\u00e9sentes sur la peau qui, en d\u00e9gradant certains compos\u00e9s de la sueur, cr\u00e9ent les mauvaises odeurs. La transpiration n\u2019est donc pas sale en soi.<\/p>\n<\/div>\n\n\n\n

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03<\/p>\n\n\n\n

Ce que fait la machine<\/h3>\n\n\n\n

Elle analyse ton \u00e9chantillon (sels, pH, compos\u00e9s), neutralise les bact\u00e9ries responsables des odeurs et ne garde que ta signature. Les ar\u00f4mes naturels font le reste.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Et maintenant ?<\/p>\n\n\n\n

Pr\u00eat \u00e0 cr\u00e9er ton parfum ?<\/em><\/h2>\n\n\n\n

Choisis ton \u00e9dition, LIN ou POP, ou viens d\u2019abord la sentir sur un stand ou chez l\u2019un de nos partenaires.<\/p>\n\n\n\n

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Voir la boutique<\/a><\/div>\n\n\n\n
R\u00e9server une d\u00e9mo<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

D\u2019o\u00f9 vient l\u2019id\u00e9e Ce que l\u2019on cherche \u00e0 cacher, on a d\u00e9cid\u00e9 de le r\u00e9v\u00e9ler. sweet sweat est n\u00e9 d\u2019une envie : proposer une id\u00e9e vraiment nouvelle sur le march\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_EventAllDay":false,"_EventTimezone":"","_EventStartDate":"","_EventEndDate":"","_EventStartDateUTC":"","_EventEndDateUTC":"","_EventShowMap":false,"_EventShowMapLink":false,"_EventURL":"","_EventCost":"","_EventCostDescription":"","_EventCurrencySymbol":"","_EventCurrencyCode":"","_EventCurrencyPosition":"","_EventDateTimeSeparator":"","_EventTimeRangeSeparator":"","_EventOrganizerID":[],"_EventVenueID":[],"_OrganizerEmail":"","_OrganizerPhone":"","_OrganizerWebsite":"","_VenueAddress":"","_VenueCity":"","_VenueCountry":"","_VenueProvince":"","_VenueState":"","_VenueZip":"","_VenuePhone":"","_VenueURL":"","_VenueStateProvince":"","_VenueLat":"","_VenueLng":"","_VenueShowMap":false,"_VenueShowMapLink":false,"footnotes":""},"class_list":["post-398","page","type-page","status-publish","hentry"],"yoast_head":"\nNotre histoire - 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